Historical Background
The S. Esders and K. Scheffals Trading House (“Au Pont Rouge,” French for “at the Red Bridge”) stands on the corner of the Moika Embankment and Gorokhovaya Street, by the Red Bridge. In the 18th century the plot belonged to various owners: V. Ya. Novosiltsev, Friedrich von Bremer, and Christian Friedrich Poppe. Even then it housed the workshop of a court tailor, patronized by the capital's elite. In the early 20th century the Belgian entrepreneur Stefan Esders bought the house to build a department store, the sixth for his firm. The building went up in 1906–1907 to a design by the architects Vladimir Lipsky and Konstantin de Rochefort. Its model was the Singer Company building on Nevsky Prospekt. In the years before the revolution the store was popular with wealthy townspeople and even with members of the imperial family. After 1919 the building was nationalized and turned into a garment factory. In the 1930s the dome and spire were removed from the tower. In Soviet times the factory was named after Volodarsky and merged several enterprises. In the early 1990s the factory became a joint-stock company, and later a large-scale restoration of the building began. In the 2010s the historic tower with its spire and sign was rebuilt.



